{"id":4448,"date":"2021-06-10T09:13:06","date_gmt":"2021-06-10T09:13:06","guid":{"rendered":"https:\/\/zyrcularfoods.com\/blog\/?p=4448"},"modified":"2022-12-27T12:38:36","modified_gmt":"2022-12-27T12:38:36","slug":"la-sirena-se-alia-con-zyrcular-foods-y-lanza-burgers-de-pescado-plant-based","status":"publish","type":"post","link":"https:\/\/zyrcularfoods.com\/la-sirena-se-alia-con-zyrcular-foods-y-lanza-burgers-de-pescado-plant-based\/","title":{"rendered":"La Sirena se al\u00eda con Zyrcular Foods y lanza burgers de pescado plant-based"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\"><strong>La Sirena se al\u00eda con Zyrcular Foods y lanza burgers de pescado plant-based<\/strong><\/h2>\n\n\n\n<ul>\n<li>La cadena lanza su marca Veggirena, inicialmente con una burger de prote\u00edna vegetal con sabor bacalao y otra con sabor a pollo<\/li>\n\n\n\n<li>La Sirena ser\u00e1 la cadena pionera en pescado plant-basedy lanzar\u00e1 una referencia con sabor a merluza, rica en Omega 3, pr\u00f3ximamente<\/li>\n\n\n\n<li>Todos los productos de la nueva marca Veggirena se producen en la planta 100% sostenible de Zyrcular Foods en Seva (Osona, Barcelona)<\/li>\n<\/ul>\n\n\n\n<p><strong>Barcelona, 10 de junio de 2021.-<\/strong> La cadena de congelados La Sirena y <a href=\"https:\/\/zyrcularfoods.com\/\"><strong>Zyrcular Foods<\/strong><\/a><strong>,<\/strong> compa\u00f1\u00eda dedicada a la producci\u00f3n, desarrollo y distribuci\u00f3n de alimentos basados en prote\u00edna alternativa, han alcanzado un acuerdo de colaboraci\u00f3n para impulsar los productos de prote\u00edna vegetal en Espa\u00f1a, con especial foco de innovaci\u00f3n, <strong>impulsando alimentos plant-based an\u00e1logos al pescado<\/strong>.<\/p>\n\n\n\n<p>La Sirena ha creado su marca Veggirena, que ya cuenta con dos referencias de hamburguesas elaboradas a partir de prote\u00edna alternativa, una con <strong>sabor a bacalao<\/strong> y otra con <strong>sabor a<\/strong> <strong>pollo<\/strong>. Estos dos productos ya se pueden encontrar en los m\u00e1s de 260 establecimientos que La Sirena tiene repartidos entre Catalu\u00f1a, Comunidad de Madrid, Ibiza, Segovia y Vinar\u00f2s (Castell\u00f3). Asimismo, Veggirena sumar\u00e1 una nueva hamburguesa plant-based con <strong>sabor a merluza<\/strong>, rica en Omega 3, en el pr\u00f3ximo mes de julio. <strong>De esta forma, La Sirena se erige como la primera compa\u00f1\u00eda espa\u00f1ola en distribuir productos vegetales an\u00e1logos al pescado, elaborados en Espa\u00f1a.&nbsp;<\/strong><\/p>\n\n\n\n<p>El CEO de la Sirena, <strong>Jorge Benlloch<\/strong>, y el CEO de Zyrcular Foods, <strong>Santiago Aliaga<\/strong>, han mantenido un encuentro institucional y han visitado un establecimiento de La Sirena en Barcelona; constatando un buen ritmo de ventas de las dos referencias disponibles.<\/p>\n\n\n\n<p><strong>Jorge<\/strong> <strong>Benlloch<\/strong>, CEO de La Sirena, ha explicado que \u201c<strong>Veggirena es la clara apuesta de La Sirena por el sector de la prote\u00edna vegetal; una categor\u00eda de producto que ha dejado de ser una tendencia para consolidarse y arraigarse con fuerza en los lineales\u201d<\/strong>.<\/p>\n\n\n\n<p>El m\u00e1ximo responsable de la compa\u00f1\u00eda de congelados ha se\u00f1alado la importancia de asociarse con un <em>partner<\/em> local como Zyrcular Foods: \u201c<strong>Las burgers de Veggirena son producidas aqu\u00ed y esto es un valor diferencial, de la misma forma que lo es la planta de la compa\u00f1\u00eda, con un enfoque de sostenibilidad de 360\u00ba\u201d. \u201cDijimos en su momento que el sector de la prote\u00edna vegetal era una prioridad y estamos dando pasos en esa direcci\u00f3n ya que actualmente m\u00e1s del 15% del surtido que tenemos es vegetal\u201d<\/strong>, ha subrayado el directivo.&nbsp; <strong>&nbsp;<\/strong><\/p>\n\n\n\n<p>Por su parte, el CEO de Zyrcular Foods, Santi Aliaga, ha destacado el reto de innovaci\u00f3n de producir an\u00e1logos de pescado con prote\u00edna vegetal. \u201c<strong>Colaborar con La Sirena ha sido un reto considerable porqu\u00e9 nos ha permitido desarrollar conjuntamente productos de prote\u00edna vegetal con sabor a pescado; siendo pioneros en Espa\u00f1a en este \u00e1mbito<\/strong>\u201d, ha declarado Aliaga.<\/p>\n\n\n\n<p>El directivo de Zyrcular Froods tambi\u00e9n ha desvelado que los equipos de ambas compa\u00f1\u00edas ya han desarrollado conjuntamente una nueva referencia con sabor a merluza. \u201c<strong>Estamos apostando por productos de la dieta mediterr\u00e1nea y que puedan ser una alternativa de referencia y de calidad gastron\u00f3mica para todo tipo de consumidores\u201d<\/strong>, ha indicado. <strong>&nbsp;&nbsp;&nbsp;&nbsp;<\/strong>&nbsp;&nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Una cadena de producci\u00f3n integral y sostenible<\/strong><\/h2>\n\n\n\n<p>La colaboraci\u00f3n entre las dos compa\u00f1\u00edas busca promover un modelo de alimentaci\u00f3n y consumo sostenible, de proximidad y respetuoso con el entorno. Todos los productos de Veggirena son producidos en la planta 100% sostenible de Zyrcular Foods, ubicada en Seva (Osona, Barcelona). Esta planta es la primera f\u00e1brica, con un <strong>enfoque integral de sostenibilidad<\/strong>, dedicada a la producci\u00f3n de productos de prote\u00edna alternativa en el pa\u00eds.<\/p>\n\n\n\n<p>Las instalaciones ubicadas a las puertas de la Reserva de la Biosfera del Parque Natural del Montseny, son pr\u00e1cticamente neutras en emisiones y funcionan con energ\u00eda procedente de fuentes de energ\u00eda renovables de autoconsumo solar y de la contrataci\u00f3n con PEUSA (una distribuidora del Pirineo de energ\u00eda renovable) y es la primera empresa de Catalu\u00f1a en financiarse con el primer cr\u00e9dito sostenible otorgado por el BBVA. Adem\u00e1s, el edificio que alberga las instalaciones tiene certificaci\u00f3n BREEAM, acreditando la sostenibilidad en la edificaci\u00f3n. &nbsp;&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><u>Sobre Zyrcular Foods<\/u><\/strong><\/h2>\n\n\n\n<p>Zyrcular Foods es una compa\u00f1\u00eda espa\u00f1ola de producci\u00f3n, distribuci\u00f3n e investigaci\u00f3n de productos alimentarios elaborados a trav\u00e9s de prote\u00ednas alternativas. Zyrcular Foods hace de la sostenibilidad, la innovaci\u00f3n y la investigaci\u00f3n los principales pilares de la comercializaci\u00f3n de los productos.<\/p>\n\n\n\n<p><strong>Para m\u00e1s informaci\u00f3n:<\/strong> <a href=\"https:\/\/zyrcularfoods.com\/\">https:\/\/zyrcularfoods.com\/<\/a><\/p>\n\n\n\n<p><strong>Contacto de prensa<\/strong><\/p>\n\n\n\n<p>Guillermo G\u00f3mez Recio \u2013 <a href=\"mailto:ggomez@llorenteycuenca.com\">ggomez@llorenteycuenca.com<\/a> (625 694 220)<\/p>\n\n\n\n<p>Llu\u00eds Oll\u00e9 \u2013 <a href=\"mailto:lolle@llorenteycuenca.com\">lolle@llorenteycuenca.com<\/a> (620 884 836)<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La Sirena se al\u00eda con Zyrcular Foods y lanza burgers de pescado plant-based Barcelona, 10 de junio de 2021.- La cadena de congelados La Sirena y Zyrcular Foods, compa\u00f1\u00eda dedicada a la producci\u00f3n, desarrollo y distribuci\u00f3n de alimentos basados en prote\u00edna alternativa, han alcanzado un acuerdo de colaboraci\u00f3n para impulsar los productos de prote\u00edna vegetal &#8230; <a title=\"La Sirena se al\u00eda con Zyrcular Foods y lanza burgers de pescado plant-based\" class=\"read-more\" href=\"https:\/\/zyrcularfoods.com\/la-sirena-se-alia-con-zyrcular-foods-y-lanza-burgers-de-pescado-plant-based\/\" aria-label=\"M\u00e1s en La Sirena se al\u00eda con Zyrcular Foods y lanza burgers de pescado plant-based\">Leer m\u00e1s<\/a><\/p>\n","protected":false},"author":4,"featured_media":4449,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[181],"tags":[187,140],"hashtags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>La Sirena se al\u00eda con Zyrcular Foods y lanza burgers de pescado plant-based | Zyrcular Foods<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/zyrcularfoods.com\/la-sirena-se-alia-con-zyrcular-foods-y-lanza-burgers-de-pescado-plant-based\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La Sirena se al\u00eda con Zyrcular Foods y lanza burgers de pescado plant-based | Zyrcular Foods\" \/>\n<meta property=\"og:description\" content=\"La Sirena se al\u00eda con Zyrcular Foods y lanza burgers de pescado plant-based Barcelona, 10 de junio de 2021.- La cadena de congelados La Sirena y Zyrcular Foods, compa\u00f1\u00eda dedicada a la producci\u00f3n, desarrollo y distribuci\u00f3n de alimentos basados en prote\u00edna alternativa, han alcanzado un acuerdo de colaboraci\u00f3n para impulsar los productos de prote\u00edna vegetal ... 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